Job Responsibilities

• Lead on developing and implementing creative and innovative social media and content strategies across key platforms for the ArtScience Museum, Attractions, Wellness business units.
• Build paid social media expertise and drive effective top to middle of funnel strategies for effective social media reach and engagement, while concurrently building brand value and recall via social media.
• Develop effective paid influencer strategy that amplifies art and lifestyle possibilities and aspirations while maximising brand visibility to targeted audience.
• Drive ArtScience Museum’s TikTok strategy with a focus on community growth and engagement.
• Integrate social media efforts into broader marketing campaigns and initiatives across Marina Bay Sands while creating strong engagement with the social community for ArtScience Museum, Attractions and Wellness.
• Harness the power of social listening and analytics to glean valuable insights, anticipate trends, and guide strategic decision-making that keeps us at the forefront of industry innovation.
• Utilise data-driven approaches to continuously optimise content performance, enhance audience targeting, and maximise ROI across all social media channels.
• Create reports and presentations on campaign results, insights and recommendations for stakeholders. 
• Responsible for ensuring content is optimised for each platform and adheres to best practices for maximum visibility and engagement.
• Oversee a vibrant online community through engagement and meaningful conversation.
• Work with relevant stakeholders to implement customer service strategies to enhance customer satisfaction and loyalty.
• Lead on-ground event and activation support during Museum, Attractions and Wellness events (press conferences, media previews, on-site activations etc.)
• Ensure conformance of social media content to brand guidelines and aesthetics, while ensuring that the creative assets elevate audience excitement that is associated with the Marina Bay Sands experience
• Stay informed about emerging trends and best practices in social media marketing, hospitality and Arts & Culture scene

Job Requirements

Education & Certification

• Degree in Arts/Science in Marketing, Social Media, Communications or related field preferred

Experience

• Minimum 5 years of Social Media Marketing and Management experience

Other Prerequisites

• Demonstrated ability to develop and execute successful social media campaigns that engage and grow audiences across channels (Facebook, Instagram, X, TikTok)
• Extensive experience with stakeholder management, collaboration, and project management
• Excellent leadership and team management skills, with the ability to motivate and guide a creative team
• Possess good presentation and strong communication skills (written and spoken) with the confidence that comes with functional experience
• Strong knowledge and understanding of social media platforms and tools, trends, and SEO principles and social media marketing strategies
• Proficiency in social media management tools and analytics platforms
• Strategic mindset with the ability to think creatively and analytically
• A creative and curious mindset, with the ability to think critically
• Be able to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
• A proactive team player with great interpersonal skills
• Passionate about the arts, lifestyle and travel trends
• A background in the arts is a plus
• Experience with graphic design on Photoshop, Illustrator and video editing skills on Premiere Pro, CapCut
• Meet the working hours’ requirements of the job and adhere to departmental and company policies

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.